"The Influence of Location and Social Network on Customers' Acceptance of ..."

Xi Chen, Ruibin Geng, Chee Wei Phang (2015)

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DOI: 10.1007/978-3-319-20895-4_24

access: closed

type: Conference or Workshop Paper

metadata version: 2025-03-03

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Xi Chen, Ruibin Geng, Chee Wei Phang:
The Influence of Location and Social Network on Customers' Acceptance of Mobile Marketing: Evidence from Group Buying Field Experiment. HCI (23) 2015: 256-266

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