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"Meaningful Advertising: pervasive advertising in the experience economy."

Peter van Waart, Ingrid Mulder (2009)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2023-07-04

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  - electronic edition @ gi.de (open access)
  - electronic edition @ emis.de
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  dblp key:
  - conf/gi/WaartM09
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  persistent URL:
  - https://dblp.org/rec/conf/gi/WaartM09
Peter van Waart, Ingrid Mulder:
Meaningful Advertising: pervasive advertising in the experience economy. GI Jahrestagung 2009: 3888-3893

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