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"Vertrauen durch Kommunikation - Strategien im Web 2.0 tragen zu ..."
Susanne Robra-Bissantz et al. (2010)
- Susanne Robra-Bissantz, Stephan Berkhoff, Patrick Helmholz, Markus Weinmann, Maximilian Witt:
Vertrauen durch Kommunikation - Strategien im Web 2.0 tragen zu erfolgreichen Kundenbeziehungen bei. GeNeMe 2010: 217-226
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