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"Assessing the Determinants of the Success of Web-based Marketing ..."

Youcheng Wang, Daniel R. Fesenmaier (2003)

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DOI: 10.1007/978-3-7091-6027-5_33

access: closed

type: Conference or Workshop Paper

metadata version: 2019-06-27

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Youcheng Wang, Daniel R. Fesenmaier:
Assessing the Determinants of the Success of Web-based Marketing Strategies by Destination Marketing Organizations in the United States. ENTER 2003: 306-315

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