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""I Want to Go There Too!" Evaluating Social Media Influencer Marketing ..."
Yi Xuan Ong, Naoya Ito (2019)
- Yi Xuan Ong, Naoya Ito:
"I Want to Go There Too!" Evaluating Social Media Influencer Marketing Effectiveness: A Case Study of Hokkaido's DMO. ENTER 2019: 132-144
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