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"Strategic Use of Social Media Affordances for Marketing: A Case Study of ..."
Jing Ge, Ulrike Gretzel, Rodney J. Clarke (2014)
- Jing Ge, Ulrike Gretzel
, Rodney J. Clarke
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Strategic Use of Social Media Affordances for Marketing: A Case Study of Chinese DMOs. ENTER 2014: 159-173
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