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"Strategic Use of Social Media Affordances for Marketing: A Case Study of ..."

Jing Ge, Ulrike Gretzel, Rodney J. Clarke (2014)

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DOI: 10.1007/978-3-319-03973-2_12

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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Jing Ge, Ulrike Gretzel, Rodney J. Clarke:
Strategic Use of Social Media Affordances for Marketing: A Case Study of Chinese DMOs. ENTER 2014: 159-173

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