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""This City Is Absolutely Fun and Trendy" A Destination Brand Personality ..."

Astrid Dickinger, Lidija Lalicic (2015)

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DOI: 10.1007/978-3-319-14343-9_24

access: closed

type: Conference or Workshop Paper

metadata version: 2019-02-07

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Astrid Dickinger, Lidija Lalicic:
"This City Is Absolutely Fun and Trendy" A Destination Brand Personality Analysis in a Web 2.0 Setting. ENTER 2015: 321-333

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