"Blockchain Application in Luxury Brand Strategy: What Does Blockchain ..."

Pei-Hsiu Shih, Markus Bick, Matthias Murawski (2021)

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DOI: 10.1007/978-3-030-95947-0_8

access: closed

type: Conference or Workshop Paper

metadata version: 2022-02-17

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Pei-Hsiu Shih, Markus Bick, Matthias Murawski:
Blockchain Application in Luxury Brand Strategy: What Does Blockchain Technology Mean to Luxury Brands? EMCIS 2021: 102-116

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