"Selling Center Heterogeneity and its Interplay with the Buying Center for ..."

Nicolas Zacharias, Ferdinand Rausch (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2017-08-22

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Nicolas Zacharias, Ferdinand Rausch:
Selling Center Heterogeneity and its Interplay with the Buying Center for Increasing Adoption of IT-Supported Service Innovations. ECIS 2017

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