"Towards Mining Brand Associations from User-Generated Content (UGC): ..."

Gloria Volkmann, Marc Egger, Detlef Schoder (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-06-05

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Gloria Volkmann, Marc Egger, Detlef Schoder:
Towards Mining Brand Associations from User-Generated Content (UGC): Evidence from Linguistic characteristics. ECIS 2019

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