"The Hedonic Curse: Investigating the Influence of Hedonic Ads on the ..."

Tianhui Tan, Prasanta Bhattacharya, Tuan Quang Phan (2015)

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type: Conference or Workshop Paper

metadata version: 2021-04-09

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Tianhui Tan, Prasanta Bhattacharya, Tuan Quang Phan:
The Hedonic Curse: Investigating the Influence of Hedonic Ads on the Evaluation of Subsequent Ads. ECIS 2015

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