"Does Social Media Brand Community Membership Translate to Real Sales? A ..."

Jerry Wenjie Ping et al. (2012)

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type: Conference or Workshop Paper

metadata version: 2025-05-27

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Jerry Wenjie Ping, Khim Yong Goh, Zhijie Lin, Alvis Chih Quan Goh:
Does Social Media Brand Community Membership Translate to Real Sales? A Critical Evaluation of Purchase Behavior by Fans and Non-Fans of a Facebook Fan Page. ECIS 2012: 155

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