"The Effects of Consumer Knowledge on Message Processing of Electronic Word ..."

Do-Hyung Park, Sara Kim, Ingoo Han (2007)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-12-05

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Do-Hyung Park, Sara Kim, Ingoo Han:
The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews. ECIS 2007: 48-57

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