"A value-based approach to developing a multi-channel shopper typology."

Lih-Bin Oh, Hock-Hai Teo (2006)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-12-05

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Lih-Bin Oh, Hock-Hai Teo:
A value-based approach to developing a multi-channel shopper typology. ECIS 2006: 1276-1283

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