"Imputing or smoothing? Modelling the missing Online Customer Journey ..."

Jihao Lin, Christopher P. Holland, Nikolaos Argyris (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-07-29

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Jihao Lin, Christopher P. Holland, Nikolaos Argyris:
Imputing or smoothing? Modelling the missing Online Customer Journey Transitions for Purchase Prediction. ECIS 2022

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