"Shine Bright like a Diamond - Exploring the Effects of Online-Product ..."

Michael Marcin Gierczak, Hans Kristian Nitze (2015)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2015-12-14

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Michael Marcin Gierczak, Hans Kristian Nitze:
Shine Bright like a Diamond - Exploring the Effects of Online-Product Presentation on Backing Behavior in Reward-based Crowdfunding. ECIS 2015

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