"Virtual influencer Marketing: anthropomorphism and its effect."

Ehsan Dabiran, Fang Wang, Samira Farivar (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-07-29

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Ehsan Dabiran, Fang Wang, Samira Farivar:
Virtual influencer Marketing: anthropomorphism and its effect. ECIS 2022

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