"Value co-creation with customers through design toolkits: the importance ..."

Tingru Cui, Hua Ye, Hock-Hai Teo (2011)

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type: Conference or Workshop Paper

metadata version: 2019-10-24

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Tingru Cui, Hua Ye, Hock-Hai Teo:
Value co-creation with customers through design toolkits: the importance of preference fit and psychological ownership. ECIS 2011: 193

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