"Shallow vs. Deep Customer Engagement - a Study of Brand Value Propositions ..."

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal (2019)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2019-06-05

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/ecis/AlwashSP19
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/ecis/AlwashSP19
Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal:
Shallow vs. Deep Customer Engagement - a Study of Brand Value Propositions in Twitter. ECIS 2019

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.