"Shallow vs. Deep Customer Engagement - a Study of Brand Value Propositions ..."

Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal (2019)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2019-06-05

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  dblp key:
  - conf/ecis/AlwashSP19
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  - https://dblp.org/rec/conf/ecis/AlwashSP19
Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal:
Shallow vs. Deep Customer Engagement - a Study of Brand Value Propositions in Twitter. ECIS 2019

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