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"Identifying The Antecedents of Influencer Marketing Efficiency by The ..."

Yifan Yao, Ab Razak Bin Che Hussin (2021)

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DOI: 10.1145/3510249.3510294

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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  dblp key:
  - conf/ebee/YaoH21
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  - https://dblp.org/rec/conf/ebee/YaoH21
Yifan Yao, Ab Razak Bin Che Hussin:
Identifying The Antecedents of Influencer Marketing Efficiency by The Targeting Problems. EBEE 2021: 254-258

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