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"How Streamers Influence Viewers Purchase Intention in Live Streaming Shopping."

Fanny Alfianti et al. (2022)

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DOI: 10.1145/3589860.3589864

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-24

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  dblp key:
  - conf/ebee/AlfiantiNAS22
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  - https://dblp.org/rec/conf/ebee/AlfiantiNAS22
Fanny Alfianti, Natasha Natasha, Liliana Ester Aritonang, Evi Rinawati Simanjuntak:
How Streamers Influence Viewers Purchase Intention in Live Streaming Shopping. EBEE 2022: 24-33

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