"Artificial Intelligence in Marketing Strategic Decisions via Product ..."

Patricia Rodriguez-Garcia, David Lopez-Lopez, Jon Ander Martin Solano (2024)

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DOI: 10.1007/978-3-031-78238-1_7

access: closed

type: Conference or Workshop Paper

metadata version: 2025-03-03

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Patricia Rodriguez-Garcia, David Lopez-Lopez, Jon Ander Martin Solano:
Artificial Intelligence in Marketing Strategic Decisions via Product Portfolio Optimization. DSA ISC (1) 2024: 72-83

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