"Applying Machine Learning in Marketing: An Analysis Using the NMF and ..."

Victor Gallego, Alfons Freixes, Jessica Lingan (2024)

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DOI: 10.1007/978-3-031-78238-1_2

access: closed

type: Conference or Workshop Paper

metadata version: 2025-03-03

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Victor Gallego, Alfons Freixes, Jessica Lingan:
Applying Machine Learning in Marketing: An Analysis Using the NMF and K-Means Algorithms. DSA ISC (1) 2024: 14-26

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