"Bayesian Estimation of the Effect of Television Advertising on Web Metrics."

Ritwik Sinha et al. (2020)

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DOI: 10.1109/DSAA49011.2020.00112

access: closed

type: Conference or Workshop Paper

metadata version: 2020-11-24

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Ritwik Sinha, Shiv Kumar Saini, Moumita Sinha, David Arbour:
Bayesian Estimation of the Effect of Television Advertising on Web Metrics. DSAA 2020: 777-778

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