"The Impact of Immersive Live Broadcasting on the Impulse Purchase ..."

Qiong Li (2023)

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DOI: 10.3233/FAIA230749

access: closed

type: Conference or Workshop Paper

metadata version: 2023-12-06

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  - conf/dmi/Li23
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Qiong Li:
The Impact of Immersive Live Broadcasting on the Impulse Purchase Intention of "Gen Z" People. DMI 2023: 364-370

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