"Advertising Marketing Communication Strategy under the Background of Media ..."

Ye Bingqing (2011)

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DOI: 10.1007/978-3-642-23777-5_32

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-19

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Ye Bingqing:
Advertising Marketing Communication Strategy under the Background of Media Convergence - Based on the Generation after 80s Advertising of Audience Behavior Changes. CSISE (1) 2011: 191-196

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