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"Importance of Community Influence and Meter Message on Brand Value ..."
Teng Ma et al. (2018)
- Teng Ma, Zhengzhi Guan, Boying Li, Fangfang Hou, Alain Yee-Loong Chong:
Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research - in - Progress. CONF-IRM 2018: 32
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