"Compound Attitudes, Customer Engagement and eWOM: An Empirical Study on ..."

Yide Liu, Yu Zhao (2015)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-07

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Yide Liu, Yu Zhao:
Compound Attitudes, Customer Engagement and eWOM: An Empirical Study on WeChat. CONF-IRM 2015: 45

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