"Spillover Effect of Content Marketing in E-commerce Platform under the Fan ..."

Ruibin Geng, Shichao Wang, Xi Chen (2018)

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type: Conference or Workshop Paper

metadata version: 2020-11-04

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Ruibin Geng, Shichao Wang, Xi Chen:
Spillover Effect of Content Marketing in E-commerce Platform under the Fan Economy Era. CONF-IRM 2018: 39

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