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"Enhancing Persuasion Through Emotional Elicitation in Digital Marketing: A ..."

Pinkie Anggia, Kaoru Sumi (2024)

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DOI: 10.1109/COMPSAC61105.2024.00336

access: closed

type: Conference or Workshop Paper

metadata version: 2024-09-05

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Pinkie Anggia, Kaoru Sumi:
Enhancing Persuasion Through Emotional Elicitation in Digital Marketing: A Cross-Cultural Comparative Study. COMPSAC 2024: 2101-2106

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