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"Online Advertising Incrementality Testing: Practical Lessons And Emerging ..."

Joel Barajas, Narayan Bhamidipati, James G. Shanahan (2021)

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DOI: 10.1145/3459637.3482031

access: closed

type: Conference or Workshop Paper

metadata version: 2021-11-02

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  dblp key:
  - conf/cikm/BarajasBS21
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Joel Barajas, Narayan Bhamidipati, James G. Shanahan:
Online Advertising Incrementality Testing: Practical Lessons And Emerging Challenges. CIKM 2021: 4838-4841

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