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"Visualizing Critical Objectives in Omnichannel Management Through Mental ..."
Gültekin Cakir, Marija Bezbradica, Markus Helfert (2020)
- Gültekin Cakir
, Marija Bezbradica, Markus Helfert:
Visualizing Critical Objectives in Omnichannel Management Through Mental Models: The Application of an Assortment Integration Context. CHIRA (Revised Selected Papers) 2020: 139-156
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