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"Interactive Advertising: Patterns of Use and Effectiveness."

Kirsten Risden et al. (1998)

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DOI: 10.1145/274644.274676

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/chi/RisdenCWHKHML98
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  - https://dblp.org/rec/conf/chi/RisdenCWHKHML98
Kirsten Risden, Mary Czerwinski, Stephanie Worley, Lynda Hamilton, Joe Kubiniec, Hunter G. Hoffman, Nancy Mickel, Elizabeth Loftus:
Interactive Advertising: Patterns of Use and Effectiveness. CHI 1998: 219-224

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