"The gender-brand effect of key phrases on user clicks in sponsored search."

Partha Mukherjee, Bernard J. Jansen (2013)

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DOI: 10.1145/2468356.2468687

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Partha Mukherjee, Bernard J. Jansen:
The gender-brand effect of key phrases on user clicks in sponsored search. CHI Extended Abstracts 2013: 1845-1850

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