"Identifying Sales-Influencing Touchpoints along the Omnichannel Customer ..."

Robert Zimmermann, Wolfgang J. Weitzl, Andreas Auinger (2021)

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DOI: 10.1016/J.PROCS.2021.11.072

access: closed

type: Conference or Workshop Paper

metadata version: 2022-03-04

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Robert Zimmermann, Wolfgang J. Weitzl, Andreas Auinger:
Identifying Sales-Influencing Touchpoints along the Omnichannel Customer Journey. CENTERIS/ProjMAN/HCist 2021: 52-60

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