"Advocacy participation and brand loyalty in virtual brand community."

Juha Munnukka, Outi Uusitalo, Elisa Jokela (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-24

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Juha Munnukka, Outi Uusitalo, Elisa Jokela:
Advocacy participation and brand loyalty in virtual brand community. Bled eConference 2014: 24

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