"The Effects of Brand Engagement in Social Media on Share of Wallet."

Heikki Karjaluoto, Juha Munnukka, Severi Tiensuu (2015)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-24

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Heikki Karjaluoto, Juha Munnukka, Severi Tiensuu:
The Effects of Brand Engagement in Social Media on Share of Wallet. Bled eConference 2015: 20

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