"Living Brands Requirements for Brands in the Digital Economy Redefined."

Daniela Eiletz-Kaube, Michael Ksela (2002)

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type: Conference or Workshop Paper

metadata version: 2016-11-30

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Daniela Eiletz-Kaube, Michael Ksela:
Living Brands Requirements for Brands in the Digital Economy Redefined. Bled eConference 2002: 29

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