"From Viewing to Purchasing: the Moderating Effects of Lucky Draw in ..."

Xing-yu Chen et al. (2024)

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DOI: 10.1109/BIGDATA62323.2024.10825927

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type: Conference or Workshop Paper

metadata version: 2025-02-24

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Xing-yu Chen, Muran Yu, Shang Gao, Ying Liu, Wei Shang:
From Viewing to Purchasing: the Moderating Effects of Lucky Draw in Live-Streaming Commerce. IEEE Big Data 2024: 5125-5129

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