"A Study on the Effect of Fashion Influencer Characteristics on World of ..."

Misook Han, Jongwoo Park (2023)

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DOI: 10.1109/BCD57833.2023.10466349

access: closed

type: Conference or Workshop Paper

metadata version: 2024-04-02

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Misook Han, Jongwoo Park:
A Study on the Effect of Fashion Influencer Characteristics on World of Mouth Intention. BCD 2023: 388-391

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