"Exploring users' behavioral model in Web 2.0 applications - The moderating ..."

Nai-Ching Yeh, Judy Chuan-Chuan Lin, Hsi-Peng Lu (2012)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2013-01-29

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  - conf/amcis/YehLL12
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Nai-Ching Yeh, Judy Chuan-Chuan Lin, Hsi-Peng Lu:
Exploring users' behavioral model in Web 2.0 applications - The moderating effects of hedonic versus utilitarian motivations. AMCIS 2012

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