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"Reducing perceived deceptiveness of e-commerce product recommendation ..."
Bo Sophia Xiao, Chee-Wee Tan (2012)
- Bo Sophia Xiao, Chee-Wee Tan:
Reducing perceived deceptiveness of e-commerce product recommendation agents: An empirical examination of the relative impact of transparency and verifiability and the moderating role of gender. AMCIS 2012

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