"Reducing perceived deceptiveness of e-commerce product recommendation ..."

Bo Sophia Xiao, Chee-Wee Tan (2012)

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type: Conference or Workshop Paper

metadata version: 2013-01-29

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Bo Sophia Xiao, Chee-Wee Tan:
Reducing perceived deceptiveness of e-commerce product recommendation agents: An empirical examination of the relative impact of transparency and verifiability and the moderating role of gender. AMCIS 2012

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