"The Synesthesia effects of Online Advertising Stimulus Design on ..."

Ya-Ling Wu, Pei-Chun Chen (2016)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2016-11-07

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  dblp key:
  - conf/amcis/WuC16
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  - https://dblp.org/rec/conf/amcis/WuC16
Ya-Ling Wu, Pei-Chun Chen:
The Synesthesia effects of Online Advertising Stimulus Design on Word-of-Mouth and Purchase Intention: From the Perspective of Consumer Olfactory and Gustatory. AMCIS 2016

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