"Customer Value Creation in CRM Initiatives: The Impacts of Organizational ..."

Koratagere R. Vishwanath, Balaji Sankaranarayanan (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2017-05-23

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Koratagere R. Vishwanath, Balaji Sankaranarayanan:
Customer Value Creation in CRM Initiatives: The Impacts of Organizational Learning and IT Capabilities. AMCIS 2017

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