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"Online Ads in Familiar and Unfamiliar Sites: Effects on Perceived Website ..."
Scott McCoy, Andrea Everard, Eleanor T. Loiacono (2006)
- Scott McCoy, Andrea Everard, Eleanor T. Loiacono:
Online Ads in Familiar and Unfamiliar Sites: Effects on Perceived Website Quality and Intention to Reuse. AMCIS 2006: 359
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