"Online Ads in Familiar and Unfamiliar Sites: Effects on Perceived Website ..."

Scott McCoy, Andrea Everard, Eleanor T. Loiacono (2006)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2012-01-04

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Scott McCoy, Andrea Everard, Eleanor T. Loiacono:
Online Ads in Familiar and Unfamiliar Sites: Effects on Perceived Website Quality and Intention to Reuse. AMCIS 2006: 359

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