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"Why Not Let Users Speak with Photos? An Experiment Investigating the ..."
Minsek Ko, Chinju Paul, Kevin P. Scheibe (2022)
- Minsek Ko, Chinju Paul, Kevin P. Scheibe:
Why Not Let Users Speak with Photos? An Experiment Investigating the Mechanism of Multimodal Reviews (Text & Image) on Purchase Intention. AMCIS 2022

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