"Consumer Learning to Promote Behavioral Intention Toward IT Innovation: Is ..."

Lin Jia, Dianne J. Hall (2013)

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type: Conference or Workshop Paper

metadata version: 2019-10-31

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Lin Jia, Dianne J. Hall:
Consumer Learning to Promote Behavioral Intention Toward IT Innovation: Is Word of Mouth Needed? AMCIS 2013

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