"Investigating the Effect of Pre-Purchase Search and Ongoing Search on ..."

Jasmin Chia-Wei Guo, Eugenia Y. Huang, Shu-Chiung Lin (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-07

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Jasmin Chia-Wei Guo, Eugenia Y. Huang, Shu-Chiung Lin:
Investigating the Effect of Pre-Purchase Search and Ongoing Search on Post-Purchase Dissonance. AMCIS 2016

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