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"Investigating the Effect of Pre-Purchase Search and Ongoing Search on ..."
Jasmin Chia-Wei Guo, Eugenia Y. Huang, Shu-Chiung Lin (2016)
- Jasmin Chia-Wei Guo, Eugenia Y. Huang, Shu-Chiung Lin:
Investigating the Effect of Pre-Purchase Search and Ongoing Search on Post-Purchase Dissonance. AMCIS 2016
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