"What Makes Video Ads Viral: Quantifying the Impact of Marketer- and ..."

Chaoqun Deng et al. (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-07-18

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Chaoqun Deng, Yingda Lu, Thiagarajan Ravichandran, Xiaoyun He:
What Makes Video Ads Viral: Quantifying the Impact of Marketer- and User-Generated Content. AMCIS 2016

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