"Consumer Engagement Behaviors in Brand Communities of Social Networking Sites."

Christy M. K. Cheung, Xiabing Zheng, Matthew K. O. Lee (2012)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2013-01-30

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Christy M. K. Cheung, Xiabing Zheng, Matthew K. O. Lee:
Consumer Engagement Behaviors in Brand Communities of Social Networking Sites. AMCIS 2012

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